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Business Marketing Presentations  

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Students put the marketing concepts they have learned in the classroom into action by presenting the "companies" they created.

Students create their own companies to demonstrate marketing skills


Food, sports and makeup dominated the start-up companies that 10 students in Megan Matusek’s Business Marketing class recently unveiled during a presentation to Watervliet High School administrators and district leaders.

Their individual presentations included poster board projects, highlighting their company logo, slogan and mission, and identifying their target market and product line. The young entrepreneurs spent several minutes sharing information about their company and pitching their product ideas to administrators, who then cast their vote for their favorite student project.

“Students developed a company of their choosing,” said Mrs. Matusek, business teacher. “We focused on their interests so they felt more invested in the idea.”

Mrs. Matusek explained that at the half-year point of the course, students have built their knowledge and skills of marketing functions. “They are now putting all they have learned into practice by turning these concepts into a classroom version of a real life,” she said. “This can take several weeks of research and tweaking. In addition, students have the opportunity to ‘sell’ their idea to others, and articulate how their company concept differs from their peers.”

The district and school administrators who served as judges were impressed by the students and their presentations.

“Students were prepared and were able to hit key points,” said WJSHS Principal Ryan Groat. “They spoke clearly and were able to answer questions without hesitation.”

Director of Special Education Janelle Yanni agreed. “I thought all of the students did a great job presenting,” she said. “They were poised and acted like true CEOs. Their presentations showed that the students put a lot of thought and effort into them.”

“This year's presentations were thoughtful. The students could clearly articulate important information about their businesses,” said Director of Curriculum Kirsten DeMento.

WJSHS Assistant Principal Kelly Webster added that the students were well-versed on their topic. “I was very impressed that one student include a technology and her presentation by developing a website for her makeup company,” she said. “When I asked students questions they were able to articulate the answer well. For example, I asked several students why they chose the location they did, and they were able to explain about population, location and relate it to their business.”

Three students received equal votes as having the Top 3 presentations. Congratulations to:

  Hannah Brown, Good Vibes Cosmetics;

  Isaiah Dantzler, Elite Sports;

  Jenna Wescott, Wake up and Make up